Course Information
If you’re looking to break into the Chinese market and engage with customers on social media, WeChat is your best way in. Marketing your business via WeChat allows you to potentially tap into its massive population of users being the largest social network in China with over one billion daily active users.
Learning Outcomes
Get a crash course on how to leverage WeChat as part of your marketing efforts in China. You will get the latest updates on China’s digital landscape, and learn how to formulate marketing strategies unique to the Chinese market.
You will learn how to optimise the use of the WeChat platform, and how to create engaging content and promote them on your WeChat account for your business.
Course
Schedule
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Course Date: 24 Aug 2022
Application Period: 1 Jun – 24 Jul 2022
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: TBC
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
- Internet penetration and infrastructure
- How China is different from rest of world
- Chinese online user behaviours
- Key platforms in China
- Step by step guide on preparation
- Different business models
- Do’s and Don’t’s of marketing in China
- Introduction to WeChat and its features
- What is WeChat Official Account (OA) and its importance
- Usage of WeChat OA
- Overview on WeChat OA management lifecycle
- Introduction to Wechat and its features
- What is WeChat Official Account (OA) and its importance
- Usage of WeChat OA
- Overview on WeChat OA management lifecycle
- WeChat OA registration procedures
- How to use various functions in WeChat OA dashboard
Certification
Certification
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.
No prior knowledge is required.
Entry Requirements
Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.
Course Fees
Funding period for this course is from 1 Jul 2020 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Enhanced Training Support
For enhanced training support, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)
| Applicants / Eligibility | Fees |
|---|---|
| Full course fee | $331.70 |