Course Information
Video has emerged as one of the most important factors in a marketing strategy. According to Zenith, the average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes in 2020.
Marketing professionals would agree that video has now become front and centre in any promotional effort because of its versatility and potential to deliver engaging and entertaining content across multiple platforms, as well as impressive returns on investment.
Learning Outcomes
In this course, you will learn how to connect with your audience using video. You will also explore the fundamentals of marketing and the role video content plays in the marketing mix, how to go about creating video content and publishing them.
Course
Schedule
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Course Date: 15 Aug 2022
Application Period: 1 Jun – 17 Jul 2022
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Online
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
- What are you selling
- Why are you selling this
- Who are you selling to
- Where are you selling
- How are you selling (This is where video comes into the marketing mix)
- Mapping the Customer Journey
- Creating Personas: Where and how do they get information?
- Understanding the purpose of different mediums
- What is the role of video content?
Learn about various video content
- Social
- Websites
- Ad banners
Certification
Certification
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.
No prior knowledge is required.
Entry Requirements
Course Fees
Funding period for this course is from 1 Apr 2018 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)
| Applicants / Eligibility | Fees |
|---|---|
| Full course fees | $331.70 |