Course Information
Since its founding in 2012, Carousell’s online classifieds platform has ventured into seven markets in Asia and Australia.
This course sees Marcus Tan, co-founder of Carousell, sharing his insights, experiences and advice on how to build a platform that serves millions of users.
About Marcus Tan
Marcus is co-founder and president at Carousell. Since the launch of Carousell in August 2012 together with co-founders Quek Siu Rui and Lucas Ngoo, he has been deeply involved in product design, brand, and community, and build the app’s first interface as a self-taught designer. His role has since expanded to encompass many operational aspects of the organisation. Today, he focuses on developing Carousell’s Culture and People, helping to direct the growth and development of employees, and the company culture.
Prior to Carousell, Marcus spent a year at Oracle as a consultant. He’s also spent some time as a product manager at Wikinvest, and has held various marketing roles at DDB, Yahoo, and Coca Cola. Marcus read Business Administration and Entrepreneurship at the National University of Singapore and Stanford University (Under the NUS Overseas College Program in Silicon Valley, California). In his free time, he loves photography and plays football.
With over 200 million listings, Carousell is one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS, EDBI and Naspers.
Learning Outcomes
Course
Schedule
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Course Date: TBC
Application Period: TBC
Duration: 7 hours of self-paced learning
Time: 9am to 6pm
Delivery Mode: Asynchronous
Venue: TBC
This is an online course. The learning is self-paced, and learners have up to 6 months to complete the course.
Upon completion of the assessment, you will be awarded a Certificate of Performance.
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
Structure of a Tech Business – 15 mins
- The Journey of Carousell
- What makes Carousell different from other types of Classifieds / e-commerce businesses?
- Three most important ‘controls’ or ‘metrics’ for such businesses
Attracting Customers – 15 mins
- Identifying Opportunities in the Market (Problem – Solution , product/ market fit)
- Principles of Good Product Design
- Building a Community (digital vs face-to-face marketing efforts)
Attracting Investors – 15 mins
- Objectives of fund raising & when to look for investors
- Profile of investors you hope to attract
- How to pitch to investors
Talent Development – 15 mins
- Organizing talent as the startup expands
- Attributes of those who thrive in start-up/tech environment
- Developing a culture which can attract and retain talent
Scaling the Business – 15 mins
- Overseas Expansion
- Expanding Product Categories/Functions
- Building an Eco-system
Certification
Certification
Upon completion of the assessment, you will be awarded a Certificate of Performance.
Entry Requirements
Course Fees
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose from the courses available on the Training Exchange course directory.
Enhanced Training Support
For enhanced training support, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)
| Applicants / Eligibility | Fees |
|---|---|
| Full course fees after GST | $96.30 |