Producing Videos for Brands

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2021005289

Note: This course is now open for registration, please click on the APPLY button to submit your application. Please click on the INDICATE INTEREST button, to receive an alert about the future runs for this course. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Entry Requirements
Course Fees

Course Information

Pick up hands-on skills on how to create professional yet cost-effective branding videos that connect with your target audiences. A smartphone with a high-end camera is all you need.

Learning Outcomes

  • Understand the landscape of social media and branded content
  • Recognise how you can translate your branding / campaign messages into videos that speak to your audience
  • Learn how to produce professional videos in-house without breaking the bank, while maximising your production quality
  • Pick up tips on pre-production: Ideation, storyboarding and planning of an effective branding video
  • Learn the ropes of production: Hands-on filming, executing filmmaking techniques by using the camera, and lighting & sound
  • Finesse your work with post-production: Learn the basics of Adobe Premiere Pro and transform your footage into the branding video that you have always wanted

Course 
Schedule

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Course Date: 17 – 18 Aug 2022
Application Period: 1 Jun – 17 Jul 2022
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

  • Understanding social media video landscape
  • Learn the 3Ps of video production with case study
  • Hands on exercise: Create a 15s branding video for a given campaign – Pre Production
  • Hands on exercise: Create a 15s branding video for a given campaign – Production
  • Adobe Premiere Pro Editing Crash Course
  • Hands on exercise: Create a 15s branding video for a given campaign – Post Production
  • Screening & Review

Certification

Certification

Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.


Entry Requirements

All are welcome. No prior knowledge or experience in video production needed.

Course Fees

Funding period for this course is from 28 May 2021 to 30 Sep 2024. 

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)

Applicants / Eligibility Fees
Full Course Fee$599.20